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Burnie Burns from Red vs. Blue Keynote - SXSW

post from portagame on 14 March 2006 03:37:00 PM. © portagame

Today I attended the hilarious Burnie Burns Keynote. Burnie Burns is the head of Rooster Teeth Productions. He used slides, videos and audio to talk about what's comjing down the pipe as far as Creating Content Online.

He described it as "The Coming War", menaing that it's not looking good for the average user like you and I. Some of these probelms include who owns what? What wires does the Phone Network (AT&T) own versus what does the Cable Network own? Why does AT&T think they can charge Google for using their network? Eventually you may have to pay to download and upload on the Net as a Content Provider. How will this effect Content Providers?

His next issue was Film/TV vs. Internet. Now that viewership of Film/TV is down due to the Internet how is the Film network going to strike back against losing viewers? The Network's Strategy is Content, Content, Content. If something sticks they play it to death. What's next?

He ended the subject by saying that people need to remain independent in today's changing enviroment to be successfull. That staying independent can, and will, work if you make it work.

- iamlegend

Tags: SXSW:portable gaming:Red vs. Blue

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http://www.portagame.com/index.php/2006/03/14/burnie_burns_from_red_vs_blue_keyno
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Advertising in Video Games - SXSW 2006 Live!

post from portagame on 14 March 2006 01:25:00 PM. © portagame

Just got out a good little panel called "Convergance and Advertising". One of the speakers was from Wild Tanget and gave a good talk about all the ways advertising was creeping into Video Games. The best part is that he was so excited about this! For those of you that don't remember Wild Tanget used to be known as one of the big spyware companies that was always infecting your Mom's computer when she downloaded on of their cutesy Java Games or a Teddy Bear Screensaver. Now they have grown up and produce Video games that feature in game Billboards from Sony and product placement of Honda Accords. Such a radical departure huh? Some of the other interesting facts are that the main Video Game ads the industry is working on are

- Around Game Ads (Traditional Banner Ads)
- In Game Ads (Billboards inside the Game World)
- Product Placement (Such as only racing Honda Cars in Game)
- And ads on the Loading Screen of Games (Usually 300X225 Flash Commercials)

Quite eye opening isn't it? They also went on to say that through their research they think people want McDonalds Fast Food gaming rather than traditional 15 plus hour games. Is this true? Does this model work for you?

Tags: SXSW:portable gaming

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http://www.portagame.com/index.php/2006/03/14/advertising_in_video_games

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Your future laptop

post from Da Wireless Kubo (Home of the m|ph Editors) on 14 March 2006 01:07:00 AM. © Da Wireless Kubo (Home of the m|ph Editors)

Sometime in the near future, we can expect to finally see a completely solid-state laptop. “Wait, aren’t laptops already solid-state right now?” Well, almost. As far as the processor, main board, and memory are concerned, your typical laptop would be solid-state indeed. In other words, everything is electronic, with no mechanical or electromechanical parts. But there’s still one [...]

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http://blog.m-ph.com/03/14/2006/mobile-computers/art-ilano/your-future-laptop/

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