Viva Swag - get an avatar with your online shopping

post from Shiny Shiny on 19 October 2009 01:06:33 PM. © Shiny Shiny

This little online fashion site Viva Swag came to our attention recently. I'm not an expert in fashion - leave that to lovely Andrea over on Shiny Style, but what I do like about Viva Swag are the shopping assistant avatars: now that's a nice touch. Of course there's a fine line between cute helpful avatar and annoying little web widget, but I think they're just treading on the right side. It's adding a dash of the Simms into the online shopping experience: "We overlay the shopping functionality of the site with an amusing world of make believe characters, blogs, and social networking. Our "celebrity" spokespeople roam Viva Swag's shopping pages, offering up droll remarks and fun facts." They do have a cute little gadget shop as well, with its own section avatar, a quiet but serious looking Latino boy called Ric Bolero. Yes, yes I fancy an avatar. Viva Swag