I myself am surprised that it took General Electric this long to produce digital cameras for the mass market. They are very careful about it though, acting as just a licensor while General Imaging from Japan will manufacture the GE-branded cameras. At PMA '07 last week, four different lines of digital cameras were unveiled, consisting of the A, E, G, and X series. The A-series targets the entry level market, while more advanced shutterbugs can settle for the E-series. For those who are always on the go, the compact G-series is the perfect for this purpose, while the X-series sacrifices size for more heavy duty specifications. Cameras from all four lines will be released in mid-April, so start saving today.