Best Buy's "eq-life" Store

As a business school graduate, it's truly interesting to consider how far companies will go in order to find a successful strategy that reaches their target audience. Welcome to the mix, Best Buy's new concept store, eq-life.

The new eq-life store recently opened in Richfield, MN. The motto is "Health, wellness and technology in harmony."

You'll find spa and salon services as well as ipods, and other technology devices geared towards women.

Inevitably only time will tell, maybe eq-life is a store that women will gladly embrace?

Want to read more, see what "Learned on Women" had to say.

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